Kit vs Substack
Substack costs less at 3 of the 8 list sizes we priced.
At 5,000 subscribers
At every list size
✓ marks the lower monthly price.
| Your newsletter | Kit | Substack |
|---|---|---|
| 1,000 subscribers | $0 | $0 |
| 5,000 subscribers | $0 | $0 |
| 10,000 subscribers | $0 | $0 |
| 25,000 subscribers | $199 | $0 |
| 50,000 subscribers | $379 | $0 |
| 100,000 subscribers | $679 | $0 |
| 5,000 subscribers · 250 paying $8/mo | not published | $200 |
| 25,000 subscribers · 1,500 paying $8/mo | not published | $1,200 |
Free newsletter rows assume no paid subscribers. Paid rows add each platform's fee on paid revenue; card processing fees are excluded.
Which one to pick
Choose Kit if
The most generous free plan (10,000 subscribers), and Creator stays cheaper than most rivals at mid-size lists.
Choose Substack if
Free at any list size; you pay only when you earn, but 10% of paid revenue becomes expensive as a paid newsletter grows.
Frequently asked questions
Which is cheaper, Kit or Substack?
Substack costs less at 3 of the 8 list sizes we priced.
Does Kit have a free plan?
Yes. The Free plan costs $0: up to 10,000 subscribers.
Does Substack have a free plan?
Yes. The Free plan costs $0: free to publish at any size; Substack keeps 10% of paid subscription revenue.